I made my first ad when I was 6 years old. It’s a long story. Remind me to tell it to you one day. I’ve been an art director for a large part of my life, creating and making everything from posters to murals before OCAD. I'm intent on making great creative and helping to build awesome agencies. I love all the places I've worked. They've allowed me to evolve, meet interesting people and help build some pretty fantastic brands. And along the way, I picked up some little attributes like being passionate about ideas, staying organized, caring about craft, being insightful, inspiring, clear, engaging and that seldom used word - loyalty. Here’s an itemized look at where I’ve been and the clients I've had the pleasure of working with.
2017 – 2024
Four Fifty One, Freelance Creative Director | Art Director
Collaborated with ECDs, planners, account leads and creative teams to create successful platforms and campaigns for interesting and challenging clients. Creatively solved difficult business problems, and helped win new business. Successfully pitched and presented to clients across Canada and abroad.
Agencies: BBDO, Conflict, Cossette, Daughter, dentsu, FCB, FCB/SIX, Grey, John St., Juliet, JP\TBWA, JWT, Leo Burnett, Mass Minority, NFA, Sid Lee, WT+
Clients: Air Canada, American Crew, ATCO, Bell, Benylin, Bodacious Wine, BMW, Canada Life, Canadian Blood Services, Capital Group, CIBC, DAZN, Destination Pride, Ferrero Rocher, Figr, Ford Motor Company, FreshCo, Futurezona, Genesis, Grolsch, Growers Cider, HSBC Canada/US, Heinz, Hyundai, The Keg, Kijiji, Kraft, IKEA, Janssen Pharmaceutical, Johnson & Johnson, Lyft, McDonalds, Made In Space, Manulife Wealth, Mazda, Metrolinx, Mercedes Benz, Naked Grape, Nestea, Nissan, On the Run, Ontario Ministry of Health, Peoples the Diamond Store, PepsiCo, Primus, RestoraLAX, St. Mike’s Hospital, Scotiabank, Simplii, Sleep Country, Spearhead Beer, Sterling Wine, Tangerine, Tokyo Smoke, Toronto Argonauts, Volkswagen, Volvo, Quaker, United Way, Uniqlo, Virgin Plus, WE, Westjet, Winners.
2021 – 2022
Rethink. Working with this agency is a must for anyone. Really loved being part of the pursuit of creating amazing ideas. While there, I collaborated on successful new business pitches and developed ideas for a variety of projects with talented teams in Vancouver, Montreal and Toronto.
Clients: Kraft, Heinz, Molson Ultra, RXBar, Scotiabank, Tangerine Bank.
2020 – 2021
Critical Mass. I had the pleasure of working as a Creative Director in Toronto with talented teams across the USA, UK and Canada. I successfully pitched and presented campaigns to clients and partnered with multiple digital disciplines around the world.
Clients: AT&T, BNY Mellon, Johnson & Johnson USA, Infiniti Global, Nissan USA.
2011 – 2017
Zulu Alpha Kilo. It was amazing to create award-winning work while mentoring talented creative teams during those 6 years. I revitalized the Audi brand and helped dealerships earn record sales with the Canada: Land of quattro launch platform. I originated the Interac, Be in the Black, launch campaign that won a Silver Cassie, and also helped the shop win AdAge Small Agency of the Year, 2 years in a row in 2016 and 2017.
Clients: Audi, Bell, The Brides Project, Cineplex, Collingwood Elvis Festival, Corona, Interac, Workopolis.
2004 – 2009
zig. Creating award-winning work while mentoring talented creative teams, was simply a joy. I contributed to zig making Strategy Agency of the Year shortlist, 6 years in a row. I also helped create IKEA “Start the Car,” a tv spot that is ingrained in Canadian culture and still talked about to this day. The spot ran for at least two decades in as many as 13 different countries. In 2017, “Start the Car” was chosen by TIFF as a Top 10 Essential Ad in Canadian Cinema History. In 2024, “Start the Car” was also voted as the Best Ad of the 21st Century, beating out hundreds of amazing spots created in Canada, according to Campaign Magazine.
Clients: Best Buy, Canada Real Estate Association, Dare Cookies, GreenPeace, Holt Renfrew, IKEA, Molson, NY Fries, Scotts Turf Builder, Unilever, Upper Canada College.