I’ve worked at some of the best Canadian agencies as an award-winning art director and created some iconic and internationally recognized work.
My work has been awarded at the One Show, Communication Arts, Clios, Webby Awards, featured in Lürzers International Archive, plus all the local shows. In total, I’ve won over 200 awards, including prized Cannes Lion medals, plus numerous shortlists.
My tv spots and print have been used for international markets. Most notable of all is my IKEA “Start the Car” TV spot, that first ran in 2005. That spot has aired in Australia, Belgium, Canada, Czech Republic, England, France, Iceland, Germany, Hungary, Italy, Russia, Turkey and USA, and continues to air in some markets to this day.
My ideas have also helped to win business pitches and contributed to significant branding efforts for many of Canada’s top companies, helping me earn 3 Cassies and numerous CMAs. From zig to Zulu (that’s a lot of Z’s) my work has been part of many Strategy Agency of the Year case studies.
In 2017, IKEA “Start the Car” spot was chosen by TIFF as a Top 10 Essential Ad in Canadian Cinema History. And in 2024, “Start the Car” was also voted as the Best Ad of the 21st Century, beating out hundreds of amazing spots created in Canada, according to Campaign Magazine.